Overview

Vuuzle.TV is an ad-supported streaming service with video content including news, entertainment, interviews, and first feature series The service provides viewers with a live linear, TV-like experience that’s aligned with social video engagement trends, delivering the highly-personalized engaging experience that today’s audiences are looking for.

Challenge

Vuuzle’s streaming service provides live events with real-time streaming features alongside the video on-demand content served up as a virtual, live linear channel. The on-demand content is tailored to each user’s personal taste, meaning that viewers can enjoy a 24/7 stream of entertainment that’s been packaged specifically for them.

READ MORE: Founder Of Vuuzle, Ronn Flynn “How Vuuzle TV TICKS And Why We Are Winning”

Vuuzle is powered by programmatic advertising, so maximizing ad fill rates is crucial. This requires a watertight workflow to keep the content streaming, and a high-quality ad experience. Otherwise, viewers will drop off, bringing revenue down with them.

“Legacy platforms didn’t have the functionality we were looking for in one unified platform. We needed to manage live and VOD assets with ease and at scale from studios across the world. We’ve broadcast 100’s of live events to a worldwide audience, at super-fast speeds, and with minimal latency thanks to the power of VMP.” Prophecy Onasis, CTO Vuuzle.TV

Solution

Underpinning Vuuzle’s live linear service is a foundation of content partnerships with providers from all around the world. By using Verizon’s Managed Slicer Service and other unique tools, Vuuzle can sidestep the traditional setup and management costs of connecting to studio setups located around the world. Without needing to place and manage any on-premise equipment, Vuuzle can now stand up to new content providers at a much faster pace. Vuuzle also plans to leverage the Verizon Media Platform to move broadcast production into the cloud, and decentralize the live production workflow. This will not only reduce costs but also improve flexibility for producers to control their feeds. Vuuzle will have a turnkey process to easily set up locations that can ingest content from many locations into one centralized streaming workflow.

~ VUUZLE TV // WE ARE NEW TV ~

The Verizon Media Platform has become an integral component of Vuuzle’s robust, client-managed workflow. Local producers can ingest high-quality video feeds via RTMP or other methods right from their production room Macbooks directly into the Verizon Media Platform no matter where they are – all while managing ad-insertion locally. Through Verizon Media Platform’s slice but, Vuuzle has also uploaded over 6,000 videos on demand assets to date.

Results

Vuuzle empowers content partners to go live and direct to ad break seamlessly. With Vuuzle’s new enhancements through Verizon Media Platform, they’re paving the way for content partners to self-manage and schedule content. Without centralized personnel involvement in production post-setup. Local production can now manage show production and ad breaks in SSAI. Enabling more effective monetization of live streams, which have unpredictable ad breaks. The Vuuzle system also uses a unique methodology to support both SSAI and CSAI, resulting in maximum content monetization. Decentralized production takes advantage of lower costs in regions like Dubia, and enables new form factors. For example, the ability to provide creators with cameras wherever they are opens the doors to new content, independent of studio location.

“Whether we’re broadcasting from Dubai or Las Vegas, we’re able to provide our studios with simple tools and workflows to scale quickly, while also offering a seamless experience for our global users.” Prophecy Onasis, CTO Vuuzle.TV

Download VuuzleTV on IOSAndroidRoku, or online at Vuuzle.tv See tons of channels and thousands of movies all free!Vuuzle is a premium streaming service that offers live video contentSuch as hit television shows, news, sports, and feature-length movies.

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