Hello fellow kids, where do you film your TikToks? In the living room while your roommate prays she never has to watch you dance to “Lalala” by Y2K and bbno$ again? Cool, same. But wouldn’t life be better if you moved into the Hype House? Why yes, yes it would.
However! If for some reason you’re still trying to avoid TikTok (good luck with that), and are confused about what Hype House is—fear not. It only became a thing a few months ago so you aren’t *that* embarrassingly out of the loop. Here’s the deal with Hype House, its members, its rules, and its general ~vibes~.
WHAT IS HYPE HOUSE?
It’s a content creator collective, naturally, but it is also a physical location (a mansion in Los Angeles). This can get somewhat confusing if you are an Old (as in, older than, like, 19).
The whole point of Hype House is to collaborate on videos for TikTok, YouTube, and Instagram, and promote each other’s platforms and personal brands, which apparently works super well considering the collective itself already has 9.8 million followers as of writing this article.
WHEN DID HYPE HOUSE BECOME A THING?
The collective was formed in December 2019 by 17-year-old TikTok star Lil Huddy and 21-year-old YouTube star Thomas Petrou, and weirdly you and I weren’t invited, which…rude. And get this: According to The New York Times, it was originally named “House of Olympus,” which I think we can all agree is truly the opposite of cool. You can find their videos here, so if you feel like watching TikToks instead of working, go for it.
WHERE IS HYPE HOUSE?
Where isn’t it? Hype House is a state of mind, friend. JK, it’s a rental mansion in one of Los Angeles’ wealthy gated communities, and according to pics from The New York Times, it has a giant backyard, a giant pool, a giant kitchen, and almost no furniture because everyone just moved in. Who has time to go buy a chair when you have choreography to learn from Charli D’Amelio? NO ONE.
WHO LIVES IN HYPE HOUSE?
Not you. But it is home to over a dozen TikTokers—some of whom live there full-time, and some of whom just crash when they’re in town. Members include: Charli D’Amelio, Dixie D’Amelio, Chase Hudson (aka Lil Huddy), Connor Yates, Alex Warren, Addison Rae, Avani Gregg, Wyatt Xavier, Daisy Keech, Ryland Storms, Nick Austin, Ondreaz Lopez, Tony Lopez, Kouvr Annon, Thomas Petrou, Calvin Goldby, James Wright, Jack Wright, and Patrick Huston.
Oh, and the group has at least one romance: Charli and Chase are dating:
WHAT ARE THE RULES OF HYPE HOUSE?
The house has super strict rules, which is sort of amusing given that the oldest members are barely 21. The New York Times reports that this is *not* a party house, inviting friends over requires prior approval, you have to replace anything you break, and—most importantly—you have to create content every. damn. day.
As Thomas Petrou told the paper, “If someone slips up constantly, they’ll not be a part of this team anymore. You can’t come and stay with us for a week and not make any videos, it’s not going to work. This whole house is designed for productivity. If you want to party, there’s hundreds of houses that throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand. This house is about creating something big, and you can’t do that if you’re going out on the weekends.”
CAN I GET INTO HYPE HOUSE?
I mean…you can try! Apparently Chase is the group’s ~scout~ and told the The New York Times he’s looking for people who are talented, weird, funny, or “extremely good looking.” Cool, where do I apply.