Snapchat has begun live testing of a new mode called ‘Cameo’, which will enable users to insert their faces into GIFs, adding their own, unique spin to a range of short video clips.
As first reported by TechCrunch, the new feature is currently being tested among selected users in France, with a view to a full rollout later this month, ahead of the holiday period. With users likely looking for something to do during long commutes to see family – or, indeed, when seeking an escape from actually seeing family – the new feature could gain traction quickly, and become another key trend among Snapchat users.
The process for creating your Cameo will be accessible via the messaging keyboard within the app.
As you can see in above example, when you tap on the Bitmoji icon in the messaging section, you’ll soon have a new option represented by the outline of a face with a plus symbol on it. Tap on that and you’ll be prompted to take a selfie for your Cameo videos. You then select a body type for reference, and you can begin adding your image into the set of GIFs available – Snapchat says that there will initially be around 150 short video clips available for Cameo, with sound, with new ones coming each week.
The clips will be weird, disturbing, funny – all of the usual emotions that Snapchat’s best content provokes. I mean, Snapchat’s first big AR lens was rainbow vomit, and it proclaimed a dancing hotdog as the world’s first ‘augmented reality superstar’. Weird, disturbing and funny are all a part of Snapchat’s DNA.