According to the U.S. Patent and Trademark Office July Moon, filed a trademark for “Selena Gomez” on July 11. Beauty products including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.”

She released a fragrance in 2011 with Adrenalina Inc. Gomez also released Eau de Parfum in 2012 with Givaudan perfumers, followed by Vivamore in 2013. She’s appeared in a number of fashion campaigns, including recent ones with Coach and Puma. She has yet to publicly reveal anything about a potential beauty line. 

However, Gomez’s will follow in the steps of other superstars before her, including Rihanna, Lady Gaga and Hailey Bieber.


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