Style Stories: Rebecca Minkoff

Rebecca Minkoff’s career in fashion began at the age of 18, when she moved from her hometown in Florida to the big city of New York and landed an internship at clothing brand Craig Taylor. Minkoff soon started creating her own pieces, and actress Jenna Elfman wore one on a late night talk show. Orders started pouring in, and Rebecca founded her own handbags and accessories label. Even today, though, having big stars love her work doesn’t hurt.

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Rebecca Minkoff’s career in fashion began at the age of 18, when she moved from her hometown in Florida to the big city of New York and landed an internship at clothing brand Craig Taylor. Minkoff soon started creating her own pieces, and actress Jenna Elfman wore one on a late night talk show. Orders started pouring in, and Rebecca founded her own handbags and accessories label. Even today, though, having big stars love her work doesn’t hurt.

01 Quote: Rebecca Minkoff

“I think sometimes it’s different, and they’re there to make a statement about what they’re wearing, but I’ve had amazing celebrity support, so I haven’t had a bad experience.”

Naturally we wanted Rebecca to dish on some recent celebs she’s been sending her products to.

02 Quote: Rebecca Minkoff

“Jessica Alba, Victoria Justice, Sofia Richie.”

Most big stars work with a stylist, of course, and don’t actually pick out their outfits themselves, so how does it work exactly when they want a specific item from a specific designer?

03 Quote: Rebecca Minkoff

“All different ways. I meet them, I get introduced, some are friends, some are friends of friends.”

Minkoff has made a name for herself as someone who really listens to her customers, especially via social media. In 2018, she announced that she would no longer be putting on runway shows, instead opting for more free flowing presentations.

04 Quote: Rebecca Minkoff

“Yeah, we really wanted to lean into this idea of the modern working woman, and you can’t do that at a runway show, so you had to give her this environment.”

That’s right, Rebecca has focussed her target market on the ever-expanding number of women in the workplace, which she sees as a very important modern trend.

05 Quote: Rebecca Minkoff

“The amazing surge of female founders and entrepreneurs, and the amount of people that are entering the workforce that are women is just, soon we’re gonna surpass men entering the workforce, so it’s an exciting time.”

But is there a muse she has in mind when she’s crafting her designs? Someone she would describe as the perfect Minkoff girl?

06 Quote: Rebecca Minkoff

“Yeah, it’s this woman with a West Coast to East Coast mentality. I was west, I moved east, so it’s the constant push-pull of hard and soft or feminine and masculine, and we wanna make her look confident in her very busy life.”

Another trend that Rebecca is ahead of the curve on is inclusivity, and she always makes sure that her models represent a wide range of body types.

07 Quote: Rebecca Minkoff

“It’s time. Right? And it’s been time. We’ve been doing this for awhile, so it feels like old news to me, but it’s still not forward enough, so I think we wanna show our customer a reflection of herself.”

Finally, let’s finish up with some rapid fire answers to our last burning questions. First of all, what does she think is the best thing about owning one of her pieces?

08 Quote: Rebecca Minkoff

“I think it gives a woman confidence, but it doesn’t overshadow her.”

What is her biggest inspiration?

09 Quote: Rebecca Minkoff

“The beautiful women I get to work with.”

And finally, what is the one must-have item that every woman should have in their closet?

10 Quote: Rebecca Minkoff

“Definitely a cross-body Rebecca Minkoff bag.”

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