Here we are BACK with another week of NFL Alumni, The Sam Bam Show!
Hosted by Sam Bam Cunningham a former fullback at USC and 1st round draft pick to the New England Patriots in 1973. Also, Co-hosted by Ron Scoggins. An offensive tackle from UNLV who moved on to be a free agent for the Seattle Seahawks in 1987.
In today’s episode, we have a special guest joining us, Mark Scoggins, older brother of our amazing Co-host Ron Scoggins.
A Los Angeles native Mark Scoggins is recognized as one of the most influential and respected sales & marketing executives in the sports and entertainment industry. Mark is the proud father of two sons, both graduates of Morehouse College (an HBCU) in Atlanta, Georgia.
Mark Scoggins has enjoyed a highly rewarding career with over 25 years of practical experience. Directing multi-million dollar marketing, advertising, promotions, and public/community relations campaigns both locally and nationally. Outstandingly, Mark observed the power and the uniqueness of sports marketing through overseeing two decades of corporate sponsorships for the Los Angeles Lakers and the impact of social, economic, and political trends of Urban America. During his tenure with Magic Johnson Enterprises.
He was very instrumental in the protection and profitability of these brands (Lakers and MJE) and made adjustments to enhance their image on the basis of current trends. His ability to communicate persuasively with his staff, corporate and team executives, athletes, and the public makes his role vital to any organization.
His tenure resulted in the development of his expertise in management, advertising, sales and marketing. He ultimately became Executive Vice President of Corporate Sponsorships responsible for negotiating with major corporations. And overseeing partnerships for the Forum, the Lakers, the Los Angeles Kings and Los Angeles Sparks of the WNBA.
Mark was a key executive for over two decades with all of Dr. Jerry Buss’ sports teams including some of the first professional teams to launch in Los Angeles such as indoor soccer, roller hockey, regional boxing and team tennis. Following his career with the Lakers, he was selected to join Earvin “Magic” Johnson’s company in 2004 and became President of Magic Johnson Enterprises. At MJE, Mark procured corporate partnership, endorsement and joint venture deals on behalf of the Magic brand, including the Magic Johnson Foundation. With the mission to develop, implement and advocate various programs to benefit retired professional basketball players and the community.
Mark joined the National Basketball Retired Players Association (NBRPA – headquartered in Chicago) in 2012 as the non-profits Chief Revenue Officer.
In 2014, Mark returned home to become the Executive Vice President of Business Development for the Los Angeles Marathon. Through his career, Scoggins has added substantially to his professional portfolio:
- Experience with local and national market and demographic, psychometric, economic, and other factors relevant in business promotion;
- Experience and thorough understanding of corporate advertising, promotions, and marketing;
- Extensive knowledge of the mission and objectives of sports organizations;
- Relationships with public groups, organizations and individuals in local and urban communities;
- Knowledge of multiple industry sectors including sports & entertainment, electronic and social media;
- Lastly, and of paramount importance, unparalleled integrity.
Aside from his consultant responsibilities, Mark also works with Eric’s Vision. A non-profit in honor of his brother who lost his battle with ALS. Leading through influence, tact, good judgment and integrity. Mark can consistently exceed expectations, drive profitable growth, elevate the brand and overall goodwill for the company he represents.
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