Montero Lamar Hill, known as Lil Nas X, is an American rapper, singer and songwriter. He came to international attention for his country rap breakout single “Old Town Road”, which first achieved viral popularity on the video sharing app TikTok in early 2019.
Now that “Old Town Road” has finished its near-endless, record-disemboweling run at #1, Lil Nas X is reminding the world that he has some other songs, too. Recently dropping his new hit “Panini” as well as video this morning (Sep. 5). The “Panini” clip takes place in a futuristic world. This time around, Lil Nas X is a completely inescapable figure one who shows up on hologram billboards, dancing with choreographed robots in back-alleys, making sure his smiling face will always be in your field of vision.
Mike Diva directed the video, and it works as a sort of parody of what it’s like to have a song that’s suddenly inescapable. The whole Blade Runner thing also means the video can have so much product placement without interrupting its own flow.