Lauren London continues to honor the legacy of her late boyfriend Nipsey Hussle. On Tuesday (Dec. 10), London and Puma announced that they would be joining forces on the Forever Stronger campaign, which kicked off with a touching visual paying tribute to Nip, an ambassador for the Puma brand.
The Danny Williams-directed clip’s setting takes viewers on a journey through the LA streets Nipsey once roamed of Crenshaw and Slauson. London narrates the video with a heartfelt stream of consciousness. “I got a question only Lord knows; does life birth us twice?” she asks. Before coming to a close, London struts toward the exact location in the middle of the street lined with palm trees from their GQ California Love profile.
“Lauren London is proud to join forces with Puma to support her on this next chapter of her journey,” reads a statement in the video’s bio from a brand rep. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Forever Stronger.”