The date is significant because it was the same day news broke that the rapper landed a 10-year deal with Gap to launch a new clothing line called Yeezy Gap.
That was when Kanye first tweeted the slogan, saying … “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.”
He’s since used the hashtag to promote the release of a shoe and new music, as well — and it will likely be a big part of his 2020 campaign … whenever that starts.
Of course, Kanye needs to do a lot more than just distribute some hats and shirts. He still needs to register with the FEC, present a campaign platform and collect enough signatures — not just Elon Musk‘s — to get on the November ballot.
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