Dwayne Johnson and his ex-wife slash business partner Dany Garcia are putting their combined strengths behind a new, ambitious venture in 2020 called Athleticon. The event, set to take place next October, will celebrate athletics, wellness, and entertainment, three things the pair knows plenty about.
The event has been three years in the making. And Garcia, who’s also a bodybuilder, has explained that Athleticon was influenced by their experiences at fitness competitions. As well as entertainment conventions like San Diego Comic-Con and CinemaCon. The plan is to have panels, speakers, interactive experiences, competitive athletic events, and performances. Exhibitors that appeal to people of all ages and on all levels of the fitness spectrum.
If it seems like a lot to bite off, that’s because it is. But Garcia says the convention is held together by the singular idea that fitness and wellness are not niche worlds. Meanwhile, Dwayne notes that creating Athleticon is a natural extension of everything they do for their global audience. Like connecting their fans to the people and brands that inspire them. Whether you’re at the peak of your fitness game or fighting for every gain. The Rock can’t wait to see your transformative journey at Athleticon.