So, what is Amazon Family?

Amazon Family is a free service as long as you already subscribe to a Prime membership (if you don’t, sign up here). It offers discounts on countless baby and childcare products, like diapers, wipes, bottles, and so forth — and membership comes with email newsletters filled with information tagged to your child’s age. Expect an email with information on teething sometime around the 10th month.

Yes, Amazon uses Family to try to sell you things — you can definitely expect to see content promoting baby gates around the time your child turns a year, for instance — but it’s stuff you were almost definitely going to buy anyway, and at the best prices out there.

Amazon Family offers product ideas and information for kids aged zero through 12 years. You’ll kick off with curated product lists, like “Jumpstart Your Nursery,” a collection including rocking chairs, changing pads, cribs, and so on, and before you know it, you’ll be clicking on “Gifts for 12-year-olds.”

Am Fam Product Page

How to set up Amazon Family

If you already subscribe to Amazon Prime, then you’re just a few clicks away from setting up your Amazon Family account. Or accounts, as the case may be. You can create a profile for several kids, and when you go to your Amazon Family account page, you can toggle between them to see product ideas and information tailored to for their age (and gender, though that’s only questionably positive).

  1. Click this link to go to Amazon Family.
  2. Sign into your account or sign up for your free trial of Prime, which includes Amazon Family.
  3. You will be taken to a page with the headline: “Tell us about your little one to start receiving exclusive discounts, parenting tips via email newsletter, and more.”
  4. Enter your kid’s gender, birthday (or due date or anticipated adoption date — you can set up your Amazon Family account before the child even arrives), and, if you want, his or her name.
  5. Finally, hit the button that says “Explore Amazon Family,” and you can start doing just that.

You’ll see an extensive “Top picks for your family” with products aplenty, you can browse among articles organized by age (they have titles ranging from “How to raise responsible kids” to “No teeth, no problem. Solid foods for little eaters”). You’ll then see diapers, baby food, and other items you’ll need on a recurring basis, saving up to 20% in many cases.

Again, you were going to purchase all this stuff and read all about babies, kids, and parenting anyway, right? So, why not just stick with Amazon like you do for everything else you buy, most of the shows you watch, the music you listen to — we could go on. At any rate, this is savings on the table, especially if you already use Amazon Prime.